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    The Why

    We understand that choosing a home for your family is one of the mostFamily moving into their new home important decisions you'll make. We want to help you make an informed choice.

    The What & How is an Online & On the Go® national real estate listing service (dubbed the 'mls®' for Builders) focusing on new homes, custom home builders and home renovation.

    At our mission is to empower the homebuyer with more options for their families homes through the nation's largest New Home, Factory-Built, Renovator and Custom Builder Directory.

    Our Online & On the Go® listings are easy to search, see and save, making finding a new home easier than ever.

    We stand out in the crowd because we connect home owners with renovators!

    Hundreds of people have clicked
    here to start their search; it’s time to see for yourself. 

    Visit our Blog

    Company History

    • January 2010 Concept formulated and Business Plan developed

    Company Info

    • We are privately owned and not affiliated with any broker, real estate company or media company. 
    • We do not re-sell listings.
    • We are a powerful, effective, affordable National Real Estate Listing Service™ designed to connect buyers to builders and renovators - dubbed a Builders MLS
    • We are pleased to partner with Dye & Durham to bring you easy access to Property Title Searches.
    • We are proud to partner with Best Mortgage Offers.
    • Real Estate Online & On the Go®, connecting home buyers, builders & sellers from coast to coast™, Find a New Home thats Right for You!™ and National Real Estate Listing Service™ are registered trademarks: all rights reserved.
    • View our Privacy Policy Document
    • View our Terms of Use.
    • We are proud members, a Business Alliance Partner and 2012 Platinum Sponsors of the Canadian Home Builders Association National Conference. 

    Company Milestones

    Early 2010 we began to formalize our relationship with the CHBA and we are proud and pleased to say that in 2012 we became a trusted Business Alliance Partner and 2012 Platinum Sponsor of the CHBA National Conference. We are proud to have been awarded their 2009 Tommie Award for 'Excellence in Website Design'.

    We tested, conducted market research by speaking to Builders, Custom Home Builders and Renovators from coast to coast, we've met with association presidents and executives as well as CHBA's national marketing committee and executive on how best to roll out this new service.

    This trusted relationship allows us to obtain 'insider' info on trends, the skinny on green, the latest housing market info and tap into CHBA’s marketing network. is able to go straight to the CHBA members to benefit all builders, whether or not they belong to the CHBA, in promoting their projects to new home buyers and home owners seeking to renovate their current homes.  

    Click here for a You Tube video of the presentation given on Mobile Marketing for Builders by Karen Thompson to the CHBA National Marketing Committee meeting at the AGM March 2012.
    Learn practical tips to integrate Mobile into your marketing mix!

        2012 we rebranded under to closely reflect our service.
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